LOS ANGELES–(BUSINESS WIRE)–Muscle Flex Inc. (www.MuscleFlex.com) (Pink Sheets:MFLI – News) announced that it is in full scale development of a brand new reality show that is tentatively entitled, “In Search of Miss Muscle Flex” (www.MissMuscleFlex.com). “In Search of Miss Muscle Flex” has been described as “Victoria’s Secret meets The Apprentice” and is being developed in conjunction with its two partners, TLK Fusion (www.TLKFusion.com) and Wesley Morris Entertainment (www.WesleyMorris.com). The pilot is expected to be filmed in February of this year in sunny Los Angeles, California. Additional details regarding the show is to follow.

The “In Search of Miss Muscle Flex” reality show will be looking for the new face, body and image for Muscle Flex for that season. What will the winning contestant receive? The whole Hollywood experience! A contract representing Muscle Flex in advertising, red carpets and other public appearances, photo shoots, special promotions, corporate events as well as giving their smarts in the boardroom.

The 10-episode series will incorporate all of the drama, humor and the unexpected that comes when women compete. How does a beautiful woman get prepared for the opportunity of a lifetime? What decisions go into make-up, hair, wardrobe, and attitude to standout from the rest. What interaction takes place when they’re living with the competition? Who will align, and will it be for or against?

This is a 24/7 competition never out of the eye of the camera. Special features in the show will include fashion couture on-a-budget, a swim suit contest, perseverance, endurance, fitness, sales and business acumen, public appearances, and getting real in the ‘must see and hear’ Truth Booth. Each week one contestant will be eliminated until only one winner stands in the spotlight.

Also as part of the show, the audience will also get to follow Danny Alex’s day-to-day business operations, the building of his brand and the interaction between his Muscle Flex staff and the contestants in beautiful Beverly Hills, California, 90210.

And that’s just season one! Which contestant will demonstrate the best staying power? Stay tuned!

The Show

With its headquarters in beautiful Beverly Hills, California, Muscle Flex and its CEO, Danny Alex, are looking for one girl to represent the company as its “face” in advertising, promotions as well as its business. She is a girl who is not only beautiful but also has a lot more than just looks. Miss Muscle Flex is a girl who embodies all of those things that completes what anyone would consider, a complete women but at the end of each week, one girl has to be let go!!

The Miss Muscle Flex reality show is about all of 10 beautiful and ambitious girls trying to convince Muscle Flex CEO, Danny Alex, that they are the perfect female personality to represent the company for the season. On top of that, Danny is trying to run the company, Muscle Flex Inc.

It’s not a beauty pageant and it’s not a fitness contest … Miss Muscle Flex represents the complete woman and sometimes, the prettiest face isn’t the one!!

Doing Business in Beautiful Beverly Hills, California

That’s where Muscle Flex Inc. is headquartered and where the search for Miss Muscle Flex happens. The search for Miss Muscle Flex takes Danny Alex and his company into the very heart of living and doing business in Beverly Hills, a city known as “The Home of the Stars”. Looking for the “complete” girl to represent Muscle Flex takes Danny and the candidates through the culture and excitement of one of the most prestigious cities in the world … you never know who is going to show up!!

The contestants in the Search for Miss Muscle Reality Show will get a first hand feel for what it’s like living in the decadent streets of Beverly Hills. With all the girls residing in one communal home, the sights and sounds of the city will come front and center. Living in paradise isn’t going to relieve the stress, drama and pressure of a bunch of competitive girls living together in one place. The Drama will grow as the pressure escalates among the remaining girls as they are forced to live together and fight for the title of “Miss Muscle Flex.” At the end of each week, one girl has to go!!

“In Search of Miss Muscle Flex” is co-executive produced by Bill Garnet and Jacque Lueth (both with Wesley Morris Entertainment, Inc., responsible for such shows as “Battle of the Network Stars,” “The Superstars”). Also joining the team as co-executive producers are Danny Alex together with his marketing partners, Ken Collis and Tracy Keyser of TLK Fusion.

Miss Muscle Flex is a Trademark of Muscle Flex Inc.

About Muscle Flex Inc. (www.MuscleFlex.com)

Muscle Flex is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.

www.MissMuscleFlex.com
www.MuscleFlex.com
www.MuscleFlexVATA.com
www.BuyTheBeagle.com
www.GetTheBUDDY.com
www.DannyAlex.com
www.MySpace.com/TheMuscleFlex
www.Twitter.com/MuscleFlex
www.youtube.com/MuscleFlexTV

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. “Muscle Flex” is a Registered Trademark of Muscle Flex Inc.